Is Your Business Keeping Up With Digital Marketing Trends?

How did small business owners market their businesses in 2017—and what do they plan to do differently in the coming year? Infusionsoft’s annual Small Business Marketing Trends Report has some answers, including both good and bad news for small business owners.

Small business owners’ top marketing goals are getting new customers (31%) and retaining existing customers (25%). To achieve these goals, 38% will budget more in 2018 for social media management, 30% will budget more for digital advertising and search engine optimization, and 24% will budget more for website analytics.

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